SOAIY mainly takes the route of "young and fashionable, youthful and energetic", focuses on user experience, and is committed to providing a good audio-visual life for the young and fashionable people nowadays, creating intelligent audio-visual digital products with fashionable appearance, top sound quality and professional-grade images.

SOAIY is one of the few digital technology enterprises in the industry that produce multi-category audio and video digital products and has production, R&D, sales and service capabilities as a whole. In order to implement the product concept of "born for music" and the "craftsman spirit" of SOAIY, the Group has set up a mold research and development company and a solution research and development company, while continuously improving the competitiveness of the Group and its branches in the core areas of design, R&D innovation and marketing model. After more than twenty years of precipitation, SOAIY has become a Chinese national brand comparable to Bose, beats, JBL and other major international brands.

SOAIY has always adhered to the development concept of "product as king and brand as first". In the future, with strong R&D strength, accurate market layout, and a strong brand image, SOAIY will grasp the blue ocean of the digital audio and video market,seize the market with products, drive sales withwith the brand, and lead partners across the country to achieve rapid growth.